It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to …
Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational …
Google My Business: What It Is, How To Use It, and Why Read More »
If you have, thank you. Today, I’m going to talk about link building again. It’s a topic I love, and I want to share some ideas around what I’m calling “sustainable link building.” Problems Now, there are a few problems with link building that make it quite risky, and I want to talk about some …
Sustainable Link Building: Increasing Your Chances of Getting Links Read More »
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